One of his first words was Weetabix which I remember him yelling from the back seat of the car when he spotted a lorry.
Children are of course a viable target group for advertisers who have long recognised that they can 'get them early' and infect their minds with pretty pictures and silly jingles, but fortunately us parents still have the ability to influence too. I ensure that my son grows up with our family brand values embedded within him - as well as a love for anything that comes out of the window of the building with the golden arches...
Posts
