Friday, 24 April 2009

Teleport is like it is

Excitement builds as I anticipate throwing myself into a new writing challenge. I won't deny that getting to grips with the likes of spectrum and earth stations is going to be easy, but then where would be the fun in an easy life?

Had a meeting today with one of the directors who talked about being happy with a 'small' improvement in communication. "No, no, no", says I - we go for the enormosaurus increase in engagement, we aim to both surprise and delight, we create a communicating company with the right messages flowing seamlessly across the organisation. Small improvement indeed...pfft.

I'm a firm believer in the removal of corporate spin in internal communication. I treat employees like thinking human beings - they know when they're being lied to, or only given half the story (they've seen enough politicians demonstrate the technique after all darling!). If I do this well, I'll gain trust and that means more attention paid to my outputs which leads inevitably to a greatly engaged workforce - well, that's the theory anyway.

I'll soon have them whipped into shape. I'll be out there like the corporate newshound I am, sniffing out the stories in amongst the technobabble that is gradually making sense (apparently, despite what Scottie would have you believe, you can't 'teleport' people, which is a damn shame). The task is many-fold but primarily it's essential that everyone understands what the business is trying to achieve, how it intends to get there, how their role fits in and, essentially, 'what's in it for them'. After all, it's the people that make everything happen - without them you don't have a business. So, I ask: Who are the people? What do they think? How do they react? Perhaps communication is as basic as satisfying that question every toddler asks repeatedly as they try to fathom the world out - Why?
  • Why are we doing this?
  • Why aren't we making enough money?
  • Why is this good for me?
  • Why should I bother?
The role of the internal communicator is also great in finding out just what is going on... what do people know? What happened to this team to make that happen? In my view, there's always something interesting and useful to talk about - you just have to go out there and find it and then, most importantly, share it. I want to enrich the organisation with what it doesn't know it knows! Knowledge should be flying across the company faster than a radio wave (these can be dangerous if you get too close for a long period of time which is a health & safety issue for engineers).

I have to go now, I'm worried I'm turning into a techie nerd...

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